Connect,
to Lead
Connect, to Lead
Prysmian Group’s business strategy
Presented at Capital Market Day on 5 October 2023, the strategy is to capitalize on our leadership positions and to conquer new markets experiencing growth in order to become a global cabling solutions supplier for energy and telecommunications capable of driving the energy transition and the digital transformation.
“Connect, to Lead marks the end of the first stretch of our successful path and represents the beginning of new roads leading to greater growth.”
Massimo Battaini | CEO Designate
Prepared for the future
Self-financed capacity expansion
Investments supporting organic growth, underpinned by strong cash generation. The goal is to expand capacity to continue to meet the growing demand.
Balanced and innovatice portfolio
A new approach to innovation, which consists of improving electrical performance, but focuses above all on the transition to more sustainable cable solutions.
Empowerment of people
Prysmian recognizes the fundamental value of its employees and significantly invests in developing their skills while promoting creativity and collaboration. This commitment to strengthening know-how and encouraging the inclusion of its human capital reflects the Company’s value.
Business segmentation
Starting from 2024, the Prysmian structure changed from three to four new business segments (Renewable Transmission, Power Grid, Electrification and Digital Solutions), in line with the identified market trends: growth of renewables, higher electricity consumption, need to upgrade energy networks and digital transformation. This transition sets out to optimize operational efficiency and seize market opportunities while also maintaining the objective of being a one-stop-shop for its customers.
With the new strategic plan up to 2027, the company intends:
Consolidate leadership
In core sectors (e.g., interconnections, network enhancement, FTTx) with structural and long-term growth, through targeted investments in production capacity and strategic assets.
Be pioneers in technological innovation
Both in sectors where Prysmian is already the recognized leader and in rapidly expanding sectors where there is greater room for growth, such as Solar, Wind, EV Charging, Data Centers and 5G.
Reinforce customer relationships
To promptly seize needs for technological innovation, also through greater emphasis on the “turn-key” services offer.
Leverage the group's uniqie expertise
Honed over decades, and the breadth of the product portfolio and markets in which Prysmian operates, to provide distinctive solutions in a timely manner.
Selectively expand the portfolio with M&A
Aimed at filling niches that are currently uncovered – whether geographically or in terms of product – especially in high-growth and innovative sectors.
